Seo Creations – A Different View Of Picking Keywords For Seo

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.

Going Big…Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like “for sale by owner” [2 million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?

After a few weeks, you start thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don’t even try to deny it.

Here it comes…

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some “wishful thinking” keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Website Design Services – How to Select Best Service and Different Layers Of Website Design

There was a time when a website was regarded as a collection of documents. Today, a website is more of a web of data that is given a new shape and form through the use of a new set of tools, which remix existing micro-content to offer superior interactive and social dynamism to the website. A website design company, India, today can no longer afford not to offer the gamut of website design services to its clients whether they want a Web 2.0 based content or animated website content.

The Various Layers of Website Design

There are three main layers for all kinds of websites and their designs. You might want an ecommerce website or a social website or even a personal website. In their entirety they have the same layering. The First layer is the content or structure layer that is created by using HTML or XHTML codes. The Second layer is the style of presentation and is the front end of the website or how the website looks to the users. The Third layer is the behavioral layer and that dictates the behavior of the web pages meaning, its interactions, and abilities like its dynamism etc. For e.g. websites using the Web 2.0 designs are configured for social interaction.

The Web as the Platform

Today a large number of website design services India, are using the web as the platform to build their website. This essentially means that as the web is increasingly being used as a platform for content interaction, it is having its due impact on the content. A web 2.0 website design specifically caters to a social environment that wants to interact with one another at multiple levels.

The Choice of an Expert

You won’t have to search far and wide to find a website design company, India that offers you everything you need, when it comes to website design. Apart, from the various platforms that one has to work on, the process of website design also involves a lot of contribution by visual imaging software. They would help in the creation of the visuals that you can find on a site, that would include logos, flash animation etc.

Therefore, it is of utmost importance that your choice of an expert must be a good one. You must choose somebody who can understand your needs and requirement to the T and be able to deliver on his/her promise. This aspect remains true for a company also. The key to a successful internet presence is efficacy and overall deliverability. You must research all your options before you pick the website design services, India, you think will be the best for you. Your choice will either make or break your website.

Seo Firm – Tips To Build Links For Your Website

When it comes to increasing web traffic and optimizing your website for search engines, external links to your site are the key. In general, the more websites that link to your site the better. But first, it’s important to know the basics about links.

A link is simply a means of navigating from one webpage to another. An internal link takes you to another page within the same website, while an external link takes you to a completely new website. The term “back-link” refers to another website providing a link to yours. Back-linking is great for getting your website exposure.

Links can also take on different forms. Being able to recognize and identify the various types is important.
The 4 main types of links are:
• URL Link: A website’s URL listed out as a link.
• Text Link: (also known as Static Link). This is when a word or a phrase is clickable and takes you to another place.
• Image Links: When clicking on an image navigates you to another page.
• Dynamic Links: Inbound links from websites where the page is dynamically generated via a database query.
Besides allowing visitors to navigate around the web, links are also important to computer programs used by popular search engines called spiders. Spiders “crawl” around the internet gathering information about various sites and then index those sites. This is why the more links to your website that exist on the web, the higher your ranking will be on search engines like Google and Yahoo.

Different Links, Different Values

Not all links are created equally in the search engines’ eyes. One-way links—which occurs when another website links to you but you don’t link back to them—are more valuable to the search engines than reciprocal links. Search engines also assign value to links based on various factors, such as the link’s relevance to your site, the text around the link, and the authority the website that links to you has.

There are also links that mean nothing at all to search engines. Dynamic links and links that have “no follow” codes built into them are of no value to spider programs. However, that doesn’t mean they should not be used on your website. While a link that cannot be followed by a search engine spider may not be useful from a search engine optimization perspective, it can still provide increased traffic and visitors to your website.

Ideally, your website should contain links of all types, but should contain more high quality links than anything.

What are High Quality Links?

High quality links are those that produce Page Reputation and PageRank, both of which are ranking methods used by Google. Linking to target keywords is one way to get higher rankings for your website.

Anchor text are links that appear as words that can be clicked, and they are very valuable in the eyes of search engines. The clickable text should always include some of the primary and secondary keywords that you have identified in your keyword research. Because anchor text links are higher quality than URL links, remember when building one-way links to use them as much as possible.

Don’t let your focus on keywords and links compromise the quality of your site’s content. It’s important to make sure you have valuable, relevant content on your website for actual people, and not just filler pages loaded with your target keywords. Google’s spiders have figured out how to spot those who try to cheat the system that way with technology called Latent Semantic Indexing. Basically, this means that their programs are able to analyze all of the words on your page and how they relate to each other, easily spotting and disregarding nonsense pages loaded up with keywords.

Be Selective with Targeting your One-Way Links

When targeting your one-way links, be aware that Google also ranks your site based on the relationship between your site’s content and the content of the sites that link to you. One way links from sites with content similar to yours (i.e. yours is a pet related site and other pet related sites link to you) rank higher than one way links from sites with very different content.

One final word of advice: Think twice about paying another person to link to your site; if caught, your site can be banned from the ranking system all together. Instead, focus on building your links legitimately by taking advantage of as many social media networks you have time for, and also by blogging.