A couple of years ago, there was quite a stir on the internet over some free videos released by Andy Jenkins and Brad Fallon called Going Natural about Search Engine Optimization.
Going Natural was basically some videos showing how a couple of web sites selling wedding favors were pulling in about $16,000. a day by organic search. They also showed scientific studies how pay per click (PPC) ads only gets a fraction of the traffic and clicks received versus sites which appear in the top 3 positions of organic search results.
The videos were hyped by many established internet marketers with a combined mailing list of over 940,000 people. Even the Rick Jerk was getting into the action, taking credit for Andy Jenkins and Brad Fallon’s success by claiming that he taught them much of what they know which has made them successful. The video series and hype continued for the entire month of September 2006 with a new free video being released about once a week.
This was butterfly marketing at it’s finest! And the cliff hanger was the scheduled opening of a new membership network called StomperNet, where members could learn SEO (Search Engine Optimization) Secrets revealing how among other things to get their sites in the coveted top positions of the big 3 search engines; MSN, Yahoo and Google. But the price.. everyone wondered how much this membership would cost?
I thought it would probably be something reasonable.. about $97.00 per month. Well, about a day before the grand opening, the price was finally revealed.. a whopping $797 per month! Wow, I could hardly believe such a high price for membership. That’s about what most people spends a month for their house payment!
What was even more unbelievable was emails I received on the day of the grand opening from Andy Jenkins indicating that when StomperNet went online, they had 50 people join in the first 30 seconds and that the membership was sold out in a matter of hours.
There are 5 keys that you need to keep in mind when it comes to search engine marketing and campaigns.
The first step is to do an analysis for search terms that your target audience is using when using search engines. These search terms, keywords and key phrases, are the foundation and platform for web content development and search engine marketing.
The second step for internet search engine marketing is to make sure that your website is full of high quality information. Content is king and the more high quality content you provide, the more traffic pulling power you will have with the search engines.
The third step in internet search engine marketing is to optimize your website content via search engine optimization strategies. Without this, developing a targeted search engine marketing campaign would be a shot in the dark.
The fourth step for internet search engine marketing involves the submission of your website URL to many of the search and web directories online.